Explore San Francisco

GET AWAY TO THE BAY Welcome to San Francisco

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San Francisco takes on many roles as a city. Its legacy includes the first established LGBTQIA+ neighborhood in the country, an array of Michelin-starred dining, and a longstanding history of revelatory architecture. In the 21st century, it is also the technology hub of America now the home to the likes of Google, Facebook, Apple, and Uber, among countless other technology platforms that impact our daily lives. With such an array of crucial components making up the city's core, it is the ideal place for travelers to indulge in a smorgasbord of adventure.

Scenic Sightseeing & Fresh Perspective

San Francisco Sights.

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  • The image shows the skyline of a city with numerous buildings and skyscrapers, along with a partly cloudy sky above, ending the sentence.

Destination Guide

See San Francisco.

  • The image depicts a wooden bridge spanning a small creek in a dense forest, surrounded by tall trees and moss-covered ground.

    Meet the Eco-Traveler’s Dream That is Marin County

    Towering trees plus a fresh breeze make for the ultimate eco-traveler's dream. Just across the Golden Gate Bridge is the sister county of San Francisco, Marin County. Backdropped with luscious green treescapes and natural landscapes, this county is a serene place to get away from the city and be one with nature. From historic and towering redwood trees to astonishing coastal cliffs, cross the bridge into another world filled with wonder and whimsy.

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  • A winding street lined with greenery, houses, and trees, leading down to a cityscape with distant buildings and rolling hills under a clear sky.

    Coming Soon: The Top Things to See and Do in San Francisco

    San Francisco is often called “Everyone’s Favorite City,” which we can admit is a hefty claim, but we are here to argue on behalf of the defendant. For generations, The Bay Area has attracted travelers from around the world looking for award-winning architecture, diverse cultural perspectives, trendsetting cuisine, iconic landmarks, and rich history. From the iconic Golden Gate Bridge to shopping in Union Square to riding a cable car down Market Street, the city offers colorful adventures around every corner, all while continuing to honor history, but still simultaneously paving new legacies for generations to come.

  • A crowd enjoys a concert at night with bright stage lights, confetti in the air, and hands raised in excitement, capturing a festive atmosphere.

    Coming Soon: A Music Lover’s Guide to San Francisco

    Thanks to an unwavering creative spirit and steadfast countercultural streak, the roots of San Francisco’s music scene run famously deep and are built to impress the nerdiest of music lovers — yes, even that friend who ran the indie radio station in college and still talks about it. The list of artists who have made a name for themselves here reads like a who’s who of music history, spanning genres from jazz to rock to punk. From bands like Journey, Third Eye Blind, and Sly and the Family Stone to solo artists like Santana and Huey Lewis, the Bay is home to some serious music mojo.